Zt Rule: Relevancy Sales

How to get your Relevancy Sales

What is Relevancy Sales?

Relevancy Sales is the required number of sales in the past 60 days that determines if a customer search term is relevant to your product. Relevancy Sales is the trigger that tells Keyword Miner to start mining your new customer search terms.

  • What ZonTools recommends that Relevancy Sales is set as 2 in all the accounts and all the campaigns.
  • Most users use 2 as their Relevancy Sales.

Relevancy Sales

Meaning

0

Keyword Miner is disabled.
The chosen search term is useless.

1

Having one product sold in 60 days can mean this is a lucky sale.

2

This is the default value for Relevancy Sales because with two product sales, you can rule out that this search term can really generate sales. Choosing this search term is a good idea because it is working.

3 to 5

Not impossible.
You are allowed to use values greater than 2 as you know best your business. Only you can decide whether it is feasible to calculate that sales is more than 2 in 60 days.

How do I know what is the relevancy of my customer's search terms for my product?

To understand how relevant a custom search term for a product is, you need to know how many sales the search term generated in a period of time.

  • You need to know: How many sales are needed in order for the customer search terms to be deemed relevant to be mined by the Keyword Miner?
  • After series of experimentation and monitoring, ZonTools found the last 60 days  as the significant window or period of time.  
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