Stay current with the latest news:
SubscribeAmazon Seller News
Seller Central Updates
-
FBA Fees for Apparel and Bags to Be Lowered with New Size-Based Pricing
Read More -
UK Multi-Channel Fulfilment Fees Changing on May 15, 2025
Read More -
Clarified on Vine Review Aggregation and Retention Limits
Read More -
New Performance-Based Promotion Fee Model Starts June 2025
Read More -
Remove Heat-Sensitive FBA Items by April 15 Deadline
Read More
Seller Central Updates
Subscribe to get the top Amazon seller news delivered to your inbox weekly.
FBA Fees for Apparel and Bags to Be Lowered with New Size-Based Pricing 4/18/2025
Amazon is updating how it calculates Fulfilment by Amazon (FBA) fees for clothing, accessories, backpacks, and handbags. Starting May 15, 2025, most items in these categories will have lower FBA fees.
Here’s what’s changing:
- Fees will be based only on the parcel size and unit weight, instead of using the higher of unit weight or dimensional weight.
- Seven new parcel size tiers will be added for clothing, accessories, backpacks, and handbags.
- Backpacks and handbags will no longer have returns processing fees, even for high-return items. If any return fees were charged since February 1, 2025, they will be refunded automatically.
These changes will apply to several Amazon FBA programs across the UK, Germany, France, Italy, and Spain, including Pan-European FBA, the European Fulfilment Network, and Remote Fulfilment between the UK and EU.
There are no changes to Low-Price FBA or oversize item fees. Full details are available on the 2025 FBA fulfilment fee changes page.
UK Multi-Channel Fulfilment Fees Changing on May 15, 2025 4/14/2025
Amazon will update its UK Multi-Channel Fulfilment (MCF) fees starting May 15, 2025. These changes include new size categories and fee adjustments to make pricing clearer and more efficient.
Here’s what’s changing:
- New Light Envelope category for items starting at 20 g. Fees for envelopes will drop by about 2.7%.
- Extra Large Envelope (960 g) orders with multiple items will be up to 12% cheaper.
- No changes to small and standard parcel rates.
- Lower fees for small parcels weighing 3.9 kg.
- Oversize pricing simplified: Going from 27 bands to 12, with a base fee plus a charge per kg. Oversize fees will go up about 2.8% on average.
These updates aim to keep fulfilment fast and reliable across all your sales channels.
For full details, visit the Multi-Channel Fulfilment 2025 fee updates.
Clarified on Vine Review Aggregation and Retention Limits 4/14/2025
Amazon has clarified how Vine reviews are counted and retained, especially when merging product listings.
- Reviews are grouped by parent ASIN, not by individual product variations. To keep things organized, enroll all variations of a product at the same time and plan any ASIN merges carefully.
- Review limits depend on how many units you enroll:
- Top Tier (11–30 units): Keep up to 30 reviews.
- Middle Tier (3–10 units): Keep up to 10 reviews.
- Free Tier (1–2 units): Keep up to 2 reviews.
- Merging listings? If you combine two parent ASINs, the new one can only keep reviews based on the highest single tier. For example, merging two listings with 30 reviews each still means you can only keep 30 reviews total, not 60.
For full details, visit the Track your Vine reviews page.
Personalized Restock Tips Now Rolling Out to FBM Sellers 3/20/2025
Amazon has introduced a Restock recommendation feature in Seller Central to help Fulfilled by Merchant (FBM) sellers manage inventory more effectively. Using recent sales data and AI-powered demand forecasting, the tool suggests restock quantities and timelines for items with less than 14 days of supply.
Key features include:
- Restock quantity suggestions based on current stock and two-week demand.
- Estimated days of supply per item.
- Eight-week demand forecasts using AI.
The feature is currently available to 50% of US-based FBM sellers and will reach all sellers by 04/18/2025. To access it, go to Manage Inventory and select Restock notification in the Inventory column.
Learn more in the Restock recommendation article.
Remove Heat-Sensitive FBA Items by April 15 Deadline 3/20/2025
Amazon has announced that meltable products must be removed from FBA inventory by April 15, 2025. From April 15 to October 15, 2025, fulfillment centers will not accept any meltable items.
Any remaining meltable stock after April 15 may be marked unfulfillable and could be disposed of, with fees beginning May 1, 2025.
Meltable items include products like chocolate, gummies, and other heat-sensitive goods that can melt at 155°F.
Sellers following Amazon Seller Central News should act promptly. For more details or to:
New Performance-Based Promotion Fee Model Starts June 2025 3/20/2025
Starting June 2, 2025, Amazon is switching from a flat-rate promotion fee to a performance-based model, where sellers will pay a daily fee of $70 plus 1% of their deal sales (capped at $2,000). While this offers more control over timing, it could significantly increase costs for high-volume sellers. To help navigate the new structure, Carbon6 has launched a free Amazon Promotion Fee Calculator that lets you test different deal scenarios and accurately forecast your promotion expenses. Try the calculator here.
New Tool Offers Tailored Tips to Boost Brand Growth 3/13/2025
Amazon has rolled out Amazon Brand Builder, a new tool in Seller Central designed to help sellers grow their brand using personalized recommendations based on their brand’s development stage.
Brands are categorized into one of five stages:
- Launch Viable Selection
- Establish Brand Identity
- Grow Brand Awareness
- Build Brand Loyalty
- Strengthen Brand Recall
Each stage includes suggested actions to help you advance to the next level. The data and recommendations update monthly.
You can access Brand Builder by going to the Brands tab in Seller Central and selecting Build Your Brand.
For more details, visit Build Your Brand. This is a key update for anyone following Amazon Seller News.
Return Fee Credits Added for Remote Fulfillment in Mexico and Brazil 3/10/2025
As of March 25, 2025, Amazon will credit return fees for items sold and returned via Remote Fulfillment with FBA in Mexico and Brazil. This aligns return fee costs with those of U.S. FBA.
Credits will be applied automatically within 30 days of a return. To view them, go to Transaction view in Seller Central. Look for “Refund” under Transaction type and “Remote Fulfillment credit” in the details.
For more info, check the Customer returns page. Stay up to date on changes like this through Amazon Seller Central news.
Meet Our Amazon Seller News Experts
Accomplished sellers, industry leaders, and successful entreprenuers. Our Carbon6 team has assembled to bring you the best tools – and minds – in the business.
Want to learn more? Let’s get connected.
News from the Amazon
community!
Sign up for our monthly newsletter for insights into Amazon seller
news, updates, trends, and more.