Top 5 this week

1. Amazon Spring Deal Days 2025 is coming March 25-31

“Is Amazon testing demand for deals outside traditional shopping seasons? I think there is a shift in their strategy. If successful, Amazon could push for quarterly sales events, conditioning consumers to expect discounts year-round. This move pressures sellers to adapt pricing and inventory strategies to stay competitive. I don’t love it.” ~Vanessa Hung

2. 75% of Amazon Shoppers Are Women, and the Retailer Boasts a 99% Repeat Rate: Can Amazon Continue To Grow?

“A tale as old as consumerism: women continue to drive household spend. I’m more interested in the 99% repeat rate. Seems like a bit of a vanity metric – 99% repeat purchases on Amazon, but what is that repeat rate for specific on-Amazon brands or products? Does Amazon platform loyalty bring any true benefits to sellers, or does that number just look nice on Jeff’s yearly report?” ~Shannon Curley

3. Target to expand online marketplace, boost product assortment as it aims for $15 billion in sales growth by 2030

“Target aims to grow third-party marketplace sales from $1B to $5B by 2030, but with a different approach than Amazon – focusing on major brands over small sellers with an “invitation only” strategy. As Amazon sellers, this signals both marketplace competition and potential opportunity for established brands to diversify their platform presence.” ~Nater Youngchild

4. Amazon DSP integrates with Google Privacy Sandbox for enhancement measurement

“As stated, this integration allows for Amazon to measure user engagement on Chrome browsers without 3rd party cookies which will lead to better and more precise data. With that data, you can adjust budgets and make more informed decisions, which should lead to better campaign performance. It’s getting ahead of cookie deprecation and keeping Amazon DSP competitive. Can’t see why you wouldn’t do this. But if you don’t want to do it, you’ll have to opt-out, because you’re auto-opted in.” ~Clayton Atchison

5. Walmart Opens Its Freight Network — Implications for Amazon“Walmart’s push to connect third-party trucking companies takes a page from Amazon’s playbook, aiming to compete in ecommerce logistics. Its vast infrastructure and store network could give it a faster, cost-effective edge in the race to catch up to Amazon’s shipping speed and dominance.” ~Chelsea Cohen

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