Top 5 this week

1. Amazon is making Prime Day a four-day event in 2025

“First there was Prime Day. Then there were Prime Days. Now, there is Prime Week, as Amazon announces that they are doubling the duration of their yearly bumper event from 2 days to 4. Though it seems highly unlikely that sales will double as a result, sellers should make sure to revisit their advertising and inventory strategies to make the most of the new promotion period and potential increase in purchases.” ~Shannon Curley

2. Amazon Promotion Fee Changes Calculator: Compare your current and upcoming Amazon promotional fees
“This new fees policy lowers upfront costs but financially penalizes successful promos—brands only see cost savings if a campaign flops. Leave it to Amazon to find more profit while keeping its “no fee increases” promise. Use the promo fee calculator to factor costs into your strategy.” ~Chelsea Cohen

3. Amazon Seller Updates: AI Shopping Tool, Prepaid Carrier Insights & Ireland Launch

“Amazon’s latest updates confirm one thing: AI is now baked into every part of the seller journey. From discovery (Interests) to logistics and restocking, success depends on adapting fast. Sellers who align with AI systems gain visibility and efficiency—those who don’t risk falling behind in an algorithm-driven marketplace.” ~Vanessa Hung

4. How Target plans to grow its coveted third-party marketplace

“What sets Target Plus apart is its strategic focus on complementary brands rather than volume. For sellers, this creates both a higher barrier to entry and potentially greater value, with the marketplace often serving as a testing ground for in-store placement.” ~Nater Youngchild

5. Average Amazon shopper spent more than $2,800 in 2024

“Amazon’s 99% repeat purchase rate and $2,800 annual spend per customer demonstrates the platform’s stickiness. Sellers should leverage seasonal events like the Big Spring Sale to capitalize on these loyal shoppers’ impulse buying tendencies.” ~Clayton Atchison

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