What is it that makes the difference between a product and a brand? Ecommerce brand expert and author Ben Leonard shares his insights in the latest guest post from Carbon6.

Global sourcing and omnichannel commerce strategies must adapt to modern challenges and steer towards a sustainable and responsible economy.

There is no better indicator of success on Amazon than if a seller has a solid Amazon Brand Strategy. While it is possible to make money and grow sales without a good brand strategy, your efforts on Amazon are so much more effective if you’re selling more than just a product.

Successfully launching new products on Amazon requires a deep understanding of your customers. Getting feedback directly from your target consumers can enable you to make more effective marketing decisions, optimize your marketplace listings, and ultimately increase sales.

As an Amazon seller, you’ve likely seen the many “ultimate secrets” courses out there promising a quick path to making millions on the marketplace. But can you really make a million or more on Amazon? In fact, some sellers already have.

In today's highly competitive Amazon marketplace, influencer marketing is rapidly emerging as a go-to promotional strategy. The main power of this approach? The reciprocal benefits it affords both brands and influencers.

A successful Amazon product launch can make or break your business. To ensure a winning product launch, you need a well-planned strategy that includes research, marketing, and optimization.

Global supply chains play a pivotal role in driving economic growth and facilitating international trade. With the vast array of products being exchanged across borders, it is essential to have a standardized system for classifying goods. This is where HS codes come into the picture.

Logistics can make or break your business. Here’s a look at the importance of optimized logistics in driving revenue and what you can do to structure your logistics setup for success.