Unlock your Prime Day potential! Month-by-month strategies inside.
Download the complete calendar and playbook for free
Free Download
Are you prepared for 2024 fees? Download our free Amazon Fee
Stack White Paper
for 2024 to protect your business.
Carbon 6
NEW! Download the free Amazon
Fee Stack White Paper
for 2024.
Free Download
Free Download
Take your Seller Central operations off your to-do listHire us for around-the-clock Amazon account management!
Learn More
ManageByStats is now FREE! Get this ultimate, all-in-one tool suite to boost your profit on Amazon.
Learn More
We double our reimbursements efforts
to get you 20% more back from Amazon!
Learn More
Urgent: Amazon sellers take action now!
Amazon reduced the reimbursement window by a staggering 88.89%, from 18 months to 60 days starting October 23, 2024.
Start Your Free Audit
7
MINUTE READ TIME
Published
July 16, 2023
|
Mina Elias

|
Partner Spotlight

5 Top Strategies for a Winning Amazon Product Launch

5 Top Strategies for a Winning Amazon Product Launch

Table of Contents

Have you ever wondered how some products on Amazon seem to take off while others struggle to gain traction? 

On the world’s largest ecommerce platform, where millions of sellers vie for consumers’ attention, having a great product just isn’t enough. Achieving success is about launching products to capture — and retain — customers’ interest.

A successful Amazon product launch can make or break your business. To ensure a winning product launch, you need a well-planned strategy that includes research, marketing, and optimization. 

Here are five key product launch strategies that not only meet the needs of your target market, but also generate revenue and growth for your business.

SELLING IN UK? TAKE ACTION!
Amazon reduced the reimbursement window by 88.89%, from 18 months to 60 days starting January 9, 2025.
Start Your Free Audit
Take Seller Central operations off your to-do list
Trust our team of experts with 24/7 account management!
Learn More
NEW! Download the free Amazon Fee Stack White Paper for 2024.
Free Download
Unlock your Prime Day potential!
Download the complete playbook for free
Free Download
ManageByStats is now FREE!
Get the complete data suite to boost your profits.
Learn More
We double our reimbursements efforts to get you 20% more back
Learn More
NEW! Free Q4 Playbook to boost your Amazon sales! Your guide to peak-season success with key priorities and timelines.
Download Now

1. Learn About Your Market

A surefire way to create a lackluster launch?

Not conducting marketing research.

Without knowing how to meet customer needs or stand out in a crowded marketplace, businesses can launch products that result in low sales, negative reviews, or even a damaged reputation that can be difficult to recover from.

By conducting thorough market research, identifying market gaps, and pinpointing potential demand before launching a product, on the other hand, you can ensure that your product fills a specific need.

Analyzing fundamental aspects, such as market demand, profitability, suppliers, delivery, and target audience, plays a crucial role in validating the potential success of a product.

Amazon provides several tools for market research, including the Best Sellers listings, the Movers and Shakers list, and the ability to browse Amazon storefronts.

Amazon Best Seller list
Amazon Best Seller list

Tools like ManageByStats and D8aDriven can also help you find profitable products by analyzing metrics such as sales volume, keyword search volume, and pricing. By utilizing these tools, you can identify products with high demand and low competition and track your competitors' sales trends, pricing strategies, and marketing tactics.

2. Conduct Keyword Research

Keyword research is an essential aspect of any new Amazon product launch strategy. 

The process enables you to identify the most relevant keywords and phrases that potential customers use when searching for products similar to yours.

After you’ve found the right keywords, incorporating them into your pay-per-click (PPC) ad campaigns to improve your search ranking and increase your visibility to customers is easy with management software like PPC Entourage or an Amazon PPC agency like Trivium.

The result: a big revenue boost.

Amazon provides a wealth of information that sellers can use for keyword research, such as the search bar autocomplete feature and the suggested search terms that appear at the bottom of the search results page. 

Amazon search bar, featuring search terms focused on a BBQ mat
Amazon search bar, featuring search terms focused on a BBQ mat

Analyzing your competitors’ listings can also give you valuable insights into the keywords they’re targeting and the language they’re using to describe their products.

You can also use third-party tools to identify keywords relevant to your products and gain insights into each keyword’s search volume and competition level.

By using a combination of Amazon, competitor listings, and third-party tools, you can create a comprehensive list of targeted keywords that will help you optimize your product listings, give you maximum visibility into your products’ performance, and increase your chances of success on Amazon.

3. Optimize Your Product Listing

Keywords are essential, but if they’re not connected to a compelling product listing, an Amazon product launch can fall flat.

As you craft your product listing, ensure you incorporate SEO elements, engaging A+ content, and a captivating brand story. When you leverage quality research and insights into products and your competitors with SellerTools, you can make sure you’re maximizing your listing. 

By optimizing the product listing with relevant keywords and providing valuable information about your brand, you can enhance the visibility of your products and establish a strong online presence. 

Here are a few areas to pay attention to.

Product Images

Today’s consumers expect an enhanced experience when they visit your product pages.

Incorporating high-quality images and videos that showcase your product's use, features, and benefits is crucial for creating an exceptional customer experience and boosting conversion rates. By providing visual aids, you can present information in a more engaging and interactive way, allowing customers to quickly discover your product’s unique benefits and features.

Title and Bullet Points

Two must-have features of your Amazon product listing: a compelling title and bullet points.

Your product title should be clear, concise, and attention-grabbing. A well-crafted title accurately reflects the product and includes relevant keywords that enable customers to quickly find it in search.

Bullet points should highlight the product's key features and benefits, making it easy for customers to understand what they're getting. They should be short, straightforward, and easy to read and understand. Similarly to the title, including relevant keywords in the bullet points can improve the product's visibility and help it rank higher in search results.

Brand Story, Product Descriptions, and A+ Content

Your brand story is your opportunity to connect with potential customers on a deeper level and differentiate your product from competitors. This section should be authentic and compelling, providing insight into your brand's values, mission, and history. Use storytelling techniques to engage potential customers and create an emotional connection. A strong brand story can increase brand loyalty and create brand advocates who will spread the word about your product.

The product description should be clear, concise, and engaging, providing potential customers with all the information they need to make an informed purchasing decision. Use bullet points and short paragraphs to craft an accessible description, and incorporate relevant keywords to increase search visibility. Most importantly, ensure that the product description accurately reflects the product and explains how the product can benefit a user.

A+ content is an additional opportunity to showcase your product's key features and benefits by using enhanced images, videos, and additional text to provide a more immersive customer experience. Because A+ content offers a more comprehensive view of the product, it can improve conversion rates and increase customer satisfaction.

Pricing, Reviews, and FBA

When launching a new product on Amazon, you need to consider pricing.

To maximize your sales potential, it's essential to price your product competitively. Conduct thorough research on your competitors' prices, and adjust your pricing strategy accordingly. 

Customers are always looking for the best deal, so offering a lower price than your competition can give you a significant advantage. But you also need to ensure your pricing is profitable long-term. For more sustainable results, consider offering one-time or limited discounts.

The real Amazon MVP? Reviews.

Positive product reviews provide social proof, build trust with potential customers, and improve your product's ranking in search results. Encourage customers to leave positive reviews. Respond to any negative reviews promptly and professionally to show that you care about your customers' experiences. Remember that customer feedback is valuable and can help you identify areas for improvement.

Staying on top of potential negative reviews is easier with automated notifications. AMZAlert monitors your listings around the clock to keep you up to date with any alerts about inventory, listings, or negative reviews, and more. 

Fast and reliable shipping is another top priority for customers, and by utilizing fulfillment by Amazon (FBA), you can beat your competitors’ shipping speed. FBA offers benefits such as Prime eligibility, which can increase your product's visibility and appeal. Increased customer satisfaction means more and better customer reviews — which means more revenue-generating business.

4. Validate Your Product Listing

Why is validating a product listing beneficial to an Amazon product launch?

Because it helps tailor the product to better suit the needs of the target audience and identify potential issues. 

Validating your product with real people can be a valuable process that enables you to refine and improve your Amazon product offering. By seeking feedback from your target audience, you can gain insight into their pain points, preferences, and expectations, which can help you customize your product listing to better suit their needs. 

Consider asking these questions when validating your product:

  • Which product design do you prefer?
  • Which product title is more appealing?
  • Which product packaging do you find more enticing?
  • Which product images stand out to you?
  • Which product feature or benefit is most important to you?

Services such as ProductPinion and PickFu offer easy, cost-effective ways to gather feedback from potential customers about your product before it goes live.

With ProductPinion, you can create surveys that are targeted to specific Amazon customers based on their purchase histories. This means that you can get valuable feedback from people who are more likely to buy your product. PickFu, on the other hand, offers a broader range of survey options, including A/B testing and the ability to get feedback from a larger pool of respondents.

By using these services, you can gain insights into your product's strengths and weaknesses and optimize your product before launching it on Amazon.

5. Launch Aggressively

It can be challenging to launch a product on a platform as fiercely competitive as Amazon’s. But it can pay to be aggressive.

The most effective way to get your product out there is to launch PPC campaigns that use a combination of targeted advertising and a deep understanding of the platform's algorithms and marketing strategies.

Over at PixelMe, they specialize in optimizing ads and retargeting customers to boost organic growth on Amazon, making the most of your ad spend and increasing the success of your launches.

High Bids and High Budget

To start, target high-traffic keywords with high bids and budgets. Identify the most relevant and popular search terms that customers are using to find similar products, and then bid aggressively on those keywords to ensure your product appears at the top of the search results.

This aggressive tactic can help you quickly increase your sales velocity — the rate at which your product is selling — and improve your product's ranking. The more quickly your product sells, the higher it will rank in search results, which can lead to more sales and even higher rankings.

Campaign Types

Using various ad types, campaign match types, and targeting strategies can help you achieve an aggressive, successful launch. Branded search terms and campaign match types enable you to target specific keywords, improve relevance, and increase reach.

PPC ad dashboard on Amazon with three different campaign type options available to sellers
PPC ad dashboard on Amazon with three different campaign type options available to sellers

Branded search term campaigns can help you reach customers who are already familiar with your brand — and target them with ads that are tailored to their interests.

By using all match types, you can use targeted relevant search terms to reach a wider audience, which will increase your reach and drive more traffic to your product listing.

Reviews

Amazon’s policies place limitations on the tactics you can use to generate product reviews. But there are actions you can take to quickly drive positive reviews — and stay compliant:

  • Activate influencers. Reach a wider audience by promoting your product to influencers’ followers and encouraging them to leave reviews.
  • Use the Amazon Vine program. Offer free products to a select group of trusted reviewers in exchange for honest and unbiased feedback.
  • Emphasize the “Request a Review” button. Use this Amazon feature to request a review from a customer who has purchased your product.

Combine these strategies to increase your chances of generating more reviews and driving more sales on Amazon.

SELLING IN UK? TAKE ACTION!
Amazon reduced the reimbursement window by 88.89%, from 18 months to 60 days starting January 9, 2025.
Start Your Free Audit
NEW! Free Q4 Playbook to boost your Amazon sales for peak-season success.
Download Now
Unlock your Prime Day potential!

Download the playbook for free
Free Download
Take Seller Central operations off your to-do list
Trust our team of experts with 24/7 account management!
Learn More

Strategize for Success

Like most sellers know, launching a new product on Amazon can be challenging.

But it doesn’t have to be impossible.

With the right product launch strategies and approach, you can make your product launch a success. Conduct thorough product and keyword research, optimize your product listing, validate your product, and launch aggressively with Amazon PPC ads. 

Armed with the right tools and tactics, your next product launch might just cause your business to skyrocket.

Recent Newsletters

Insights: PixelMe Amazon integration, Carbon6 named a Top Startup, and new omnichannel solutions
Carbon6 Team
Oct 8, 2024
Amazon Seller News
Insights: PixelMe Amazon integration, Carbon6 named a Top Startup, and new omnichannel solutions
Welcome to our first monthly newsletter of Q4, and happy Amazon’s Big Deal Days! Today is the start of the fall sales event and we wish you the best of luck for your businesses this week.
See Article
Insights: Acquisition alert, the latest in AI, and more
Carbon6 Team
Sep 11, 2024
Amazon Seller News
Insights: Acquisition alert, the latest in AI, and more
With only one month left until Q4, plans and preparations are happening in earnest across ecommerce for this bumper selling season. Make sure you’re ready with the checklists in our latest free resource, the Q4 Amazon Playbook.
See Article
Insights: Amazon’s 90% reduction, new partnerships, and more
Carbon6 Team
Aug 1, 2024
Amazon Seller News
Insights: Amazon’s 90% reduction, new partnerships, and more
August 2024 With Prime Day behind us, thoughts are already turning towards Q4 planning, but don’t forget to finish up your post-Prime Day tasks!
See Article

Recent Posts

Top Strategies for Managing Walmart Supplier and Amazon Vendor Chargebacks and Deductions
Shelby Owens
Nov 5, 2024
1P Vendor/Supplier
Top Strategies for Managing Walmart Supplier and Amazon Vendor Chargebacks and Deductions
Manage Walmart and Amazon chargebacks and deductions to protect profits, enhance compliance, and optimize performance with actionable strategies.
See Article
Amazon Seller Updates: Rufus Expansion, Prime Benefits and Seller Tools
Chelsea Cohen
Nov 1, 2024
Amazon Seller News
Amazon Seller Updates: Rufus Expansion, Prime Benefits and Seller Tools
Amazon's latest rollouts: Rufus AI expands to Europe, Prime members get gas savings, plus new seller tools for images, MCF badges & sustainable packaging updates.
See Article
How DSP and External Traffic Are Revolutionizing Amazon Advertising
Shannon Curley
Oct 31, 2024
AI & Automation
How DSP and External Traffic Are Revolutionizing Amazon Advertising
Level up your Amazon DSP strategy by combining Amazon external traffic sources. Learn new platform updates, ROAS optimization, and proven DSP tactics for better advertising returns.
See Article