Top 5 this week

1. Amazon sneaking a fee policy change to Inbound Placement with no official announcement

“Amazon’s subtle, behind-the-scenes changes may seem minor, but this shift significantly impacts logistics and profitability for brands relying on partial shipment splits. With less than two weeks to adapt, pivoting efficiently will prove challenging and  sure to send more sellers into the arms of AWD.” ~Chelsea Cohen

2. Amazon Tariffs: What the New De Minimis Rules Mean to Sellers

“Amazon sellers must brace for rising costs as new tariffs and de minimis rule changes disrupt supply chains. The end of duty-free exemptions for small shipments forces sellers to rethink sourcing, pricing, and logistics. Shifting toward alternative countries will be key and those who optimize fulfillment and diversify sourcing will stay ahead.” ~Vanessa Hung

3. Amazon’s DSP ambition: Becoming the primary DSP for advertisers

“Amazon DSP will be the leader. People will catch on or get left behind. Google and TradeDesk have cookie decay limitations. Amazon does not. Much better data means much better use of ad spend.” ~Clayton Atchison

4. Consumer trends to consider when planning 2025 marketing strategies‍

“AI-driven shopping is no longer a novelty—it’s an expectation. With over half of consumers comfortable using AI tools, brands that don’t integrate AI-driven recommendations, pricing insights, and personalized support will fall behind. Inflation-conscious shoppers also demand value, making trust and authenticity in marketing more critical than ever. The key? AI-powered personalization paired with human-driven trust.” ~Vanessa Hung

5. Amazon and Cartier file counterfeit suits against influencer, ecommerce businesses

“Lawsuits against influencers are on the rise, making the UGC landscape increasingly regulated. Brands must carefully vet influencers and closely monitor how their products are marketed. Understanding FTC guidelines and emerging rules is crucial to avoiding legal risks, especially concerning claims that could be linked to counterfeit goods.” ~Chelsea Cohen

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