Top 5 this week

1. How advertisers are reacting to Google’s declining share of the search market

“With Google’s search share slipping, advertisers are shifting spend to Meta and TikTok. Brands relying on search discovery need to adapt by blending paid search and social strategies. Embracing external traffic is crucial for staying visible across multiple channels and keeping that competitive edge in the changing market.” ~Clayton Atchison

‍2. Amazon Seller Updates: Amazon’s AI Push vs. Walmart’s Expanding Reach

“Amazon’s AI push with Alexa+ and Rufus ads signals a shift in shopping behavior: voice commerce and AI-driven discovery are now mainstream. Meanwhile, Walmart’s 93% same-day delivery coverage and ad API make it a stronger marketplace rival. Sellers must optimize for AI search, test video ads, and diversify across platforms. The retail war is heating up, may the best AI win.” ~Vanessa Hung

‍3. TikTok Introduces New ‘Most Loved’ Badge to Bolster Shoppers’ Confidence

“TikTok sellers rejoice as TikTok returns to the Apple and Google app stores, and amongst the big news, TikTok has started to Amazonify their search results with the addition of a product badge. TikTok’s version comes in the form of Most Loved, and sellers should do all they can to win the badge, since, as history shows us, sales usually follow badges on ecomm platforms.” ~Nater Youngchild

‍4. X Rolls Out AI-Generated Ads in Push to Win Advertisers Back

“X’s latest AI-generated ad features with Grok 3 are a step forward, but I’m not sure it’ll be enough to win back advertisers. Sure, the tools give brands the ability to generate ad copy and imagery with minimal input, but there’s still a big gap between X and other platforms like Instagram, TikTok, and YouTube in terms of product discovery. X is playing catch-up. While Grok might help brands optimize, it won’t instantly turn X into a dominant ad platform.” ~Clayton Atchison

‍5. Five consumer trends marketers need to consider when planning their 2025 strategies

“Amazon giving this advice seems to hint that these trends will be major focal points for Amazon itself. Expect new tools, rewards, and policy shifts to support them. The marketing landscape is evolving faster than ever, shaped by shifts in consumer behavior, AI advancements, and economic factors. Adapt your 2025 strategy accordingly to keep in step with the changes.” ~Chelsea Cohen

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