Top 5 Amazon Seller Reads this Week: Issue #238

Top 5 this week

1. Prime Day halo effect – average uplift of over 53%

“There are a lot of mixed feelings about Prime Day. Whether it is or is not worth it depends on the strategy of the brand. Amazon has proven that the shopping holiday is bigger than the 4 days it runs for, driving a 53%+ sales lift for brands. That’s the power of the halo effect. I always thought of it as a ranking strategy.” ~Vanessa Hung

2. Amazon to acquire AI device startup that listens to your conversations

“Amazon is taking another crack at the wearables space, and in keeping with current trends, they’re making sure it’s got all the AI buzzwords to go along with it. Even if customers are hesitant to buy an AI wearable, Amazon is pushing this hyper-personalized AI approach into a lot of places from Ring cameras to Rufus. As per usual, stay curious about how your customers are interacting with these AI features and look for ways to keep engaging with shoppers wherever they are.” ~Nikko Patten

3. Price Wars & Spending Patterns

“As expected, costs and pricing are changing, but it’s still tough to keep good profit. Amazon is raising prices on some basics, shoppers are being careful with their money, and used goods are becoming more popular. It’s about balancing competitive pricing with smart cost management and strategic inventory decisions to maximize overall profitability. Those who focus on margin optimization rather than just sales volume will be better positioned to adapt and thrive as the retail landscape shifts.” ~Shelby Owens

4. New Fee Explainer tool breaks down charges to your selling account

“While at first glance, it seems little better than the FBA Revenue Calculator, the standout is its custom storage calculation which uses actual sales and inventory data to calculate average storage cost per unit, an often overlooked factor that can greatly impact profitability. In today’s market, understanding these details is crucial to sustaining and scaling a business.” ~Chelsea Cohen

5. Walmart’s U.S. Supply Chain Playbook Goes Global — and It’s Reinventing Retail at Scale

“Walmart’s approach isn’t just tech-forward — it’s ops-forward, showing what it means to use AI to run a smarter supply chain — faster, more accurate and less wasteful. Automation spots and fixes issues before they become problems, like rerouting inventory when a store has too much. If you’re thinking about what global supply chain modernization actually looks like, this article is worth a read.” ~Mak Bidikar