Unlock your Prime Day potential! Month-by-month strategies inside.
Download the complete calendar and playbook for free
Free Download
Are you prepared for 2024 fees? Download our free Amazon Fee
Stack White Paper
for 2024 to protect your business.
Carbon 6
NEW! Download the free Amazon
Fee Stack White Paper
for 2024.
Free Download
Free Download
Take your Seller Central operations off your to-do listHire us for around-the-clock Amazon account management!
Learn More
ManageByStats is now FREE! Get this ultimate, all-in-one tool suite to boost your profit on Amazon.
Learn More
We double our reimbursements efforts
to get you 20% more back from Amazon!
Learn More
MINUTE READ TIME
Published
February 5, 2019
|
Carbon6 Team
|

How can I retarget anyone who clicks on my links with Facebook Ads?

How can I retarget anyone who clicks on my links with Facebook Ads?

Table of Contents

At PixelMe, we strongly advise you to embed a retargeting pixel in every link you share on social media 😃.

Why?

I’m sure you’re already sharing awesome content from other websites on your social media profiles.

While this keeps your profiles active, you might find yourself asking, “Does it help me bring more leads to my business?” Probably not. More likely, you’re just sending out a ton of free traffic to other cool sites.

However, embedding a retargeting pixel while sharing other people’s interesting content allows you to grow your own traffic and lists. We connect the dots between social media and marketing 😃.

Here is a step-by-step guide on how to use use PixelMe to embed retargeting pixels from key ad platforms like Facebook, LinkedIn, Twitter and Google AdWords - and create your own custom audience in the process.

Join Us Live!

Boost Your Organic Rank and
Conversions on Amazon
Register Here
Take Seller Central operations off your to-do list
Trust our team of experts with 24/7 account management!
Learn More
NEW! Download the free Amazon Fee Stack White Paper for 2024.
Free Download
Unlock your Prime Day potential!
Download the complete playbook for free
Free Download
ManageByStats is now FREE!
Get the complete data suite to boost your profits.
Learn More
We double our reimbursements efforts to get you 20% more back
Learn More

Step 1: PixelMe sign-up & your free trial

Visit pixelme.me and sign up for a new account. We offer a 7-day free trial to every new sign up (you won’t even need to provide any credit card details!) - so you can enjoy the full power of PixelMe for free!

As soon as you reach your PixelMe Dashboard, click on the Audience Builder tab with the link icon 🔗 in the left-hand menu. Next, click on "Settings" at the top to view the Pixels tab.

add a pixelme

The first step is to add all the retargeting Pixel IDs you want to use from each of your ad platforms.

When you add your pixels, you can give each of them a name that’s easy to remember. It will be easier to select them later when you shorten a new link.

In this guide, we will cover retargeting visitors with Facebook Ads. Notice that the setup is pretty similar on other ad platforms. (If you’re trying to find your pixel ID, click here.)

Now you’re ready to start embedding a retargeting pixel to every link you share!

Step 2: Shorten every link with PixelMe

In your Dashboard, you’re now ready to start shortening every link with your retargeting pixels included. You can include just one or all your retargeting pixels in every link. It’s up to you! 😃

To do this, just click on the ‘Create a link’ button in the upper right hand corner of your dashboard. Paste your destination URL, then add as many pixels as you’d like. You can also set your UTM parameters in this modal. Don’t forget to add your link to a campaign folder, so you can easily keep track of what you’re using the link for.

create a link

Now you can share your shortened URL on any platform you’d like 🎉. When people click on the link, Facebook identifies them (assuming they have a profile, of course) and then lets you turn those clicks into a custom audience! Even if the link isn’t leading to a page that you own.

Step 3: Share your PixelMe links on social media

Did you share your shortened URL? If so, then you should start seeing the number of clicks go up right away in your PixelMe dashboard 🚀.

You can see the total number of clicks for each link, like this:

PixelMe Analystic

You’ll also be able to see the total number of clicks on all your links at the top of the dashboard.

One thing to note is that it’s super important to find how big your custom audience is in Facebook directly.

In your Facebook Events Manager dashboard, you should be able to see your custom audience.

Ads manager

Having the number of clicks in PixelMe’s dashboard and the number of Pixel Fires in Facebook gives you an opportunity to compare both metrics. With PixelMe, you know the exact total number of clicks which gives you a pretty good idea of how your links perform and the total audience you can reach. With Facebook, Pixel Fires are your total “targeting audience”. This corresponds to the total number of people who clicked on your link and who have been identified by Facebook on their platform. In other words, this is the number of people who will see your ads in the next step 😁.

Step 4: Create your custom audience with all the people who clicked on your links

Are you seeing your pixel fires in Facebook? That’s a very good sign 👍. This means that you set up your retargeting pixel correctly, and you’re gathering people for your new audience.

After few days of sharing your link, you should have enough people to start creating a custom audience and launch your retargeting ad.

To do this:

In your Facebook pixel dashboard, click on “Create Audience” in the top left.

facebook_2

The next step is to filter your custom audience for all the people who visited a specific webpage. There are two options you can take. Either:
Select “URL” “contains” and type “pxlme.me”

PixelMe Url audience

Or, if you want to target users who clicked on specific links, you can set URL to ‘exact’ and put in the link(s) you want to use.

Step 5: Create Facebook Ads to retarget all the people who click on your link

Now that your custom audience is set up, let’s retarget that audience! In your Facebook Ads Manager menu, go to Ads manager in the top left of the screen. In the Ad Set tab, you can press the green ‘Create button’. When you’re making your new ad, you’ll have the ability to customize the Audience. If you click on ‘Create new’ and then custom audience, you should be able to see the list of all the custom audiences you’ve already created and the number of people each audience contains 😊.

PixelMe retargeting links
Join Us Live!
Boost Your Organic Rank and Conversions on Amazon
Register Here
Unlock your Prime Day potential!

Download the playbook for free
Free Download
Take Seller Central operations off your to-do list
Trust our team of experts with 24/7 account management!
Learn More

Now you’re ready to create the rest of your ad. Continue the ad creation process and select the type of ad you’d love to run. If you’re looking a guide to creating Facebook ads, have a look at this awesome guide from Buffer 😃.

Want to try PixelMe, the URL shortener for savvy marketers? 👉 Start your 7 day free trial, no credit card required.

We’d love to learn how it’s going… and if you’re up for it, we’d love to hear your campaign stats. 😄 If you’re doing something REALLY cool, we might even feature it on our blog (if you’d like, of course)! You can reach out to us Here

Recent Newsletters

Insights: DSP Prime launch, repricing for Walmart, and more
Carbon6 Team
Jun 6, 2024
News & Announcements
Insights: DSP Prime launch, repricing for Walmart, and more
Summertime is just getting started here at Carbon6 HQ, but we’re not kicking back and relaxing! We know that Prime Day is looming ever nearer on the horizon, and we’re here to help. Run through your last minute checks with our Prime Day Prep Playbook and see if there are any last minute optimizations you can make to get the most out of Prime 2024.
See Article
Insights: Our Prime Day Prep timeline, blockbuster summer events, and more
Carbon6 Team
May 8, 2024
News & Announcements
Insights: Our Prime Day Prep timeline, blockbuster summer events, and more
May is set to be a busy month for everyone in the Amazon industry. Between tons of industry events and preparations for Prime Day 2024 ramping up, there’s a lot to get done in this early-summer month.
See Article
Insights: 2 brand new tools, our latest comic, and more
Carbon6 Team
Apr 11, 2024
News & Announcements
Insights: 2 brand new tools, our latest comic, and more
Prime Day prep is already underway for many sellers, with the Prime Day Deal submission deal open from now to May 3.
See Article

Recent Posts

Amazon Variation Listings: How to Deal with Breaks in Variation and Preserve Listings
Karen Balbuena
Jun 13, 2024
For Your Business
Amazon Variation Listings: How to Deal with Breaks in Variation and Preserve Listings
Learn solutions for common issues with product variation and master Amazon variation listings. Optimize visibility and sales with our comprehensive guide.
See Article
How to Find Financing as an Amazon Seller of Any Size
Seth Broman
Jun 11, 2024
Partner Spotlight
How to Find Financing as an Amazon Seller of Any Size
Unlock the best financing for Amazon sellers to support expansion and maintain steady cash flow.
See Article
Combatting Amazon Account Suspensions: How to Stay Compliant with Evolving Policies
Vanessa Hung
Jun 6, 2024
For Your Business
Combatting Amazon Account Suspensions: How to Stay Compliant with Evolving Policies
Learn how to avoid Amazon account suspensions with our detailed guide. Craft a comprehensive action plan and navigate the appeal process effectively.
See Article