Advice and answers from the PPC Entourage Team

Automatic Performance by Targeting provides analytics broken down by Auto Targeting Type.

The four Amazon Auto Targeting Types are:

• Substitutes: Shows your ad to shoppers who view the detail pages of products similar to yours.
• Complements: Shows your ad to shoppers who view the detail pages of products similar to yours.
• Loose match: Shows your ad to shoppers who use search terms loosely related to your products.
• Close match: Shows your ad to shoppers who use search terms closely related to your products.

See also: Auto Targeting Types.