Advice and answers from the PPC Entourage Team

Sellers may now update bidding strategies for multiple (or all) Sponsored Products campaigns at once using Bulk Moves.

First, select the campaigns (SP only) for which you'd like to adjust bidding strategies. Then, use the Bulk Moves menu to select Update Bidding Strategy:

Bidding Strategy 1

In the popup, use the drop down menu to select the bidding strategy you'd like to apply to all selected campaigns:

Bidding Strategy 2

Using Entourage 2.0 to update bidding strategies in bulk allows users with many campaigns to make sweeping, cost-effective changes in just a few clicks.


Entourage: Software to Scale Amazon Ads and Results Driven Management.