Advice and answers from the PPC Entourage Team

Entourage Release Notes: Smart Pilot (Gradual Options for Placement Optimization)

April 2023

Users who wish to allow Smart Pilot to automate combined adjustments to Placement modifiers and base bids may now do so in a more gradual way. This new option lets users take a more conservative approach to automating changes to Placements and base bids at the same time.