Advice and answers from the PPC Entourage Team

All of our account managers speak English, while some speak other languages as well. However, when dealing with simple keywords or search terms in other languages, it is typically not necessary to be a native speaker as a simple translation will suffice.

For more advanced uses of language for ad copy or listings, if we do not have a staff member that speaks the language and a simple translation tool will not suffice, we work with native speaking translators (a third party partner) to ensure copy flows naturally.