Advice and answers from the PPC Entourage Team

Keyword Expansion allows you to upload or manually paste a list of keywords, and then check them against existing keywords in your campaigns.

Keyword Expansion will remove any keywords (active, paused, or archived) that it finds in any of the campaigns you've opted to check against, and leave you with a list of only new keywords.

You may then add these new keywords into a new or existing campaign.

Best practice for using this tool would be:

• Paste in a list of research keywords related only to one product
• Select all campaigns containing that product
• Add the new keywords to a new or existing campaign, targeting the same product.