Advice and answers from the PPC Entourage Team

Connecting Entourage to Seller Central

(API Connections Used by Entourage)

PPC Entourage requires API access in order to both retrieve and to send data between our application and Amazon.

The main API users need to authorize during signup is the Advertising API. This accounts for 95% of the data Entourage pulls and populates in your account.

Standard users will also be prompted to authorize the Selling Partner API (SP-API) during signup, allowing Entourage to get Organic Revenue data, which is used in various calculations across the application.

Agency accounts will be prompted to authorize Advertising API access during signup, but will be allowed to address SP-API access later as it requires Seller Central permissions that they may not currently have from their clients.

See Also: Does Entourage 2.0 Work For Agencies/Adding Accounts As An Agency