Amazon Glossary

Search

Term Title

Abbreviation

Category

7-Day Deal

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Amazon

A+ Content

APC, A+C, EBC

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Amazon

A9 Algorithm

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Amazon

API Pull

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Ecommerce

Account Health Rating (Amazon)

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Amazon

Active (Products)

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Amazon

Ad Clicks

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Amazon

Ad Impressions

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Amazon

Ad Spend

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Amazon

Advertising Cost of Sales

ACoS

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Amazon

Aggregator

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Business

All Product Search

APS

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Amazon

Amazon Advertising

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Amazon

Amazon Attribution

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Amazon

Amazon Brand Analytics

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Amazon

Amazon Brand Registry

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Amazon

Amazon Fulfillment Network

AFN

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Amazon

Amazon Incubator (Exclusives)

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Amazon

Amazon Live

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Amazon

Amazon Marketplace Web Service

MWS

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Amazon

Amazon Payout

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Amazon

Amazon Prime

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Amazon

Amazon Referral Fee

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Amazon

Amazon Retail Analytics

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Amazon

Amazon Search Engine Optimization (SEO)

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Amazon

Amazon Sponsored Brands Ads

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Amazon

Amazon Sponsored Display Ads

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Amazon

Amazon Sponsored Products Ads

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Amazon

Amazon Standard Identification Number

ASIN

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Amazon

Amazon Storefront

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Amazon

Andon Cord Team

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Amazon

Application Programming Interface

API

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Ecommerce

Archive

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Business

Automatic Campaign

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Amazon

Automatic Targeting Types

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Amazon

Average CPC

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Amazon

Best Seller Rank

BSR

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Amazon

Beta Version

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Business

Bill of Lading

BOL

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Business

Black Hat

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Business

Brand Dashboard

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Amazon

Browse Node

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Business

Browse Refinements

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Ecommerce

Bullet Points

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Amazon

Bundle (Kits)

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Ecommerce

Business to Business

B2B

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Business

Business to Consumer

B2C

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Business

Buy Box

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Amazon

Category

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Amazon

Churn

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Business

Click-Through Rate %

CTR

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Ecommerce

Clicks

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Ecommerce

Clicks to Order Ratio

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Ecommerce

Conversion Rate

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Amazon

Cost Per Click

CPC

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Ecommerce

Cost of Goods Sold

CoGS

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Business

Cubic Meter

CBM

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Business

Cyber Monday

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Ecommerce

Dayparting

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Amazon

Demand-Side Platform

DSP

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Amazon

Direct to Consumer

D2C

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Business

Dynamic Bidding

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Amazon

Enhanced Brand Content

EBC

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Amazon

European Article Number

EAN

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Business

European Fulfillment Network

EFN

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Amazon

First-Party Seller/Vendors

1P

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Amazon

Fourth-Party Logistics

4PL

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Business

Frustration-Free Packaging

FFP

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Amazon

Fulfillment By Amazon

FBA

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Amazon

Fulfillment By Merchant

FBM

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Amazon

Fulfillment Center

FC

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Amazon

Fulfillment Network Stock Keeping Unit

FNSKU

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Amazon

Full Container Load

FCL

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Business

Full Truck Load

FTL

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Business

Gated Category

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Gated Product

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Amazon

Global Trade Item Number

GTIN

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Business

Gray Hat

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Business

Gross Weight

GW

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Ecommerce

Impressions

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Amazon

In Stock Per Marketplace

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Amazon

Index Suppressed (Suppressed Listing)

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Amazon

Internal Part Number

IPN

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Business

International Standard Book Number

ISBN

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Business

Inventory Management

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Business

Inventory Performance Index

IPI

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Amazon

Item Type Keywords

ITK

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Amazon

Key Performance Indicator

KPI

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Business

Keyword Match Type — Broad

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Ecommerce

Keyword Match Type — Exact

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Ecommerce

Keyword Match Type — Negative

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Ecommerce

Keyword Match Type — Phrase

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Ecommerce

Keywords

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Business

Landed Cost

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Business

Latency

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Amazon

Launch Date

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Amazon

Lead Time

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Business

Less Than Load

LTL

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Business

Lightning Deal

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Amazon

Listing Attributes

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Amazon

Listing Optimization

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Amazon

Listing Spam

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Amazon

Live Unload

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Business

Logistics

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Business

Long Term Storage Fees

LTSF

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Amazon

Manual Campaign

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Amazon

Manufacturer Part Number

MPN

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Business

Marketplace

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Amazon

Marketplace Facilitator Tax

MFT

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Amazon

Match Types

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Amazon

Max CPC

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Amazon

Merchant Fulfillment Network

MFN

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Amazon

Minimum Order Quantity

MOQ

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Ecommerce

Minimum Transfer Quanity

MTQ

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Ecommerce

Multi-Channel Fulfillment

MCF

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Amazon

North American Remote Fulfillment

NARF

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Amazon

Off-Amazon Traffic/Advertising

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Amazon

On Order Per Marketplace

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Amazon

Order ID

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Amazon

Orders

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Amazon

Organic Revenue

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Ecommerce

Over-the-Top Advertising

OTT

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Business

PPC Revenue

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Amazon

Parent ASINs

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Amazon

Pay Per Click

PPC

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Ecommerce

Pay to Play

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Business

Piggybacking

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Amazon

Placements

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Amazon

Prep Center

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Amazon

Prime Certified Warehouse

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Amazon

Prime Day

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Amazon

Private Label

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Business

Product Description

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Ecommerce

Product Detail Page

-

Ecommerce

Profit

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Business

Purchase Order

PO

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Business

QR Code

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Business

Rest of Search

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Amazon

Retail Arbitrage

RA

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Ecommerce

Retail Price

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Ecommerce

Return on Ad Spend

RoAS

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Ecommerce

Return on Investment

ROI

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Business

Sales Rank

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Amazon

Search Constraint

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Amazon

Search Engine Optimization

SEO

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Ecommerce

Seasonal (Product)

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Business

Seller Central

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Amazon

Seller Fulfilled Prime

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Amazon

Seller ID

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Amazon

Service Level Agreement

SLA

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Business

Sessions

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Amazon

Shopping Results

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Amazon

Small Parcel Deliveries

SPD

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Business

Sourcing Agent

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Business

Split Testing

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Ecommerce

Standard Operating Procedure

SOP

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Business

Stock Keeping Unit

SKU

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Business

Suppressed Listing

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Amazon

Target Advertising Cost of Sales

TACoS, ACoS

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Ecommerce

Terms Of Service

TOS

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Business

Third-Party Logistics

3PL

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Ecommerce

Third-Party Seller

3P

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Amazon

Title

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Amazon

Token

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Ecommerce

Top of Search

TOS

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Amazon

Top-of-the-Funnel Keywords

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Ecommerce

True ACoS

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Amazon

Trustee

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Amazon

Universal Product Code

UPC

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Business

Value-Added Tax

VAT

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Business

Vendor Central

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Amazon

Vine

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Amazon

Virtual Assistant

VA

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Ecommerce

Voice Commerce

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Ecommerce

Warehousing

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Business

White Hat

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Business

Wholesaler

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Business

Work Order

WO

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Business