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Carbon6 DSP Prime Whitepaper
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What is DSP?

A Demand Side-Platform (DSP) allows advertisers to serve digital ads on multiple publishers across various advertising channels, utilizing customer first-party data to better target potential customers from top to bottom funnel.

Benefits of DSP:

Advanced, precise audience targeting
Centralized ad buying in one platform
Campaign automation and management in one platform
New revenue generations based on identifying customers outside of usual sales funnel

Benefits of Amazon DSP:

Direct access to Amazon’s advertising platform and Amazon first-party customer data.
Having an Amazon DSP seat allows us to buy display and video ads across Amazon's websites and apps, as well as a broad network of partner sites.
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Create new revenue streams with strategic DSP management

DSP Prime
by Carbon6
Tailored growth plans designed to drive ROl
Expertly managed Amazon DSP campaign strategy
Complete dashboard for key campaign performance metrics
DSP Prime Campaign Summary
Track Amazon
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