Getting Started

With all the noise and distractions on Amazon, it’s easy to forget that behind each sale on Amazon is a real person with real needs; a person who needs help and guidance to make the right purchasing choices. 

Revenue bumps are great, but they don’t always equate to profit boosts. Here’s a look at the differences between revenue vs. profit, and how understanding (and tracking) each can set you up for success.

The arbitrage motto is simple: buy low, sell high.

Despite the skills and knowledge you’ve likely gained on your journey to becoming an entrepreneur, one thing will always be clear: You can’t know everything.

Attribution models are like a payroll engine 💰 - they know who and how much money (or credit) to assign to each person (or user touchpoint) in a set period of time.If you think about a recent tool you discovered and started using for work, you likely spent a bit of time doing any combination of the following: researching them on Google, visiting their social media accounts on Facebook and Instagram, signing up for a demo or consultation, and/or browsing reviews about them from sites like G2 and Capterra....

The marketing funnel has been around since, well, the first companies in the business of acquiring customers have been established 😁. It's purely a fancy marketing name for the process of how people become customers and how you drive growth...

One of the most puzzling questions we get from customers who run Facebook Ads and want to analyze their website traffic, is why there's discrepancies between Facebook Ad clicks and Facebook Pixel fires aka website visits...

If you've ever used a social media platform you've probably seen a shortened link. Some common examples are t.co/link, owl.ly/link, and goo.gl/link (RIP 🙏).Shortened links really started becoming popular...

While browsing on Facebook, you've probably noticed a blue or sometimes gray verified checkmark on the Facebook Page of many of your favorite brands and companies, and wondered how to get this on your own business account.