Carbon6 Blog

Highlights

Amazon ACOS & TACOS Benchmarks (Plus Strategies to Reduce Costs and Boost Sales)
Key metrics for Amazon advertising, Amazon ACOS and TACOS, each have industry average benchmarks that can be greatly improved with the right strategy.
Amazon Seller Updates: Amazon’s AI Push vs. Walmart’s Expanding Reach
Amazon and Walmart ramp up AI, ads, and ecomm, fueling a fierce retail showdown. Stay ahead with the latest Amazon seller updates.
How to Improve Operational Efficiency for Amazon Sellers in 2025
Actionable tips and tools to improve operational efficiency for Amazon sellers in 2025, minimizing losses and boosting client loyalty for agencies.

Recent Posts

How Warehouse Automation is Revolutionizing Amazon Logistics
Burak Yolga
Nov 16, 2023
Partner Spotlight
How Warehouse Automation is Revolutionizing Amazon Logistics
Investment in warehouse automation is surging. In this blog post, we’ll step into the future warehousing, and where today’s forward-thinking business visionaries like Amazon are revolutionizing operations to pave the way for a brighter and more efficient supply chain.
See Article
How to Use Amazon Attribution to Measure the Impact of Your Marketing Campaigns
Primrose Tricker-O'Dell
Nov 14, 2023
For Your Business
How to Use Amazon Attribution to Measure the Impact of Your Marketing Campaigns
For sellers who have made the almost-essential leap into off-Amazon advertising to boost business, Amazon Attribution is a key factor to help track and understand marketing campaign performance.
See Article
Unlocking European Ecommerce: A Comprehensive Guide to Global Ecommerce for US Sellers
Lulu Wang
Nov 9, 2023
EU & Global
Unlocking European Ecommerce: A Comprehensive Guide to Global Ecommerce for US Sellers
For US sellers looking at global expansion, the UK and European Union (EU) markets offer an enticing prospect. However, misconceptions and apprehensions often deter sellers from venturing overseas.
See Article
Understanding Amazon ASINs: Your Guide to Optimizing Product Visibility
Shannon Curley
Nov 7, 2023
Getting Started
Understanding Amazon ASINs: Your Guide to Optimizing Product Visibility
Amazon's product catalog continues to expand, featuring more than 12 million items. Each day, thousands of new ASINs come into existence for these products. But what exactly is an Amazon ASIN, and why is it significant?
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Amazon DSP: A Seller’s Guide to Expanding Reach, Optimizing Campaigns, and Boosting Sales On and Off Amazon
David McDaniel
Nov 5, 2023
Trends & Insights
Amazon DSP: A Seller’s Guide to Expanding Reach, Optimizing Campaigns, and Boosting Sales On and Off Amazon
Amazon DSP is purpose-built for Amazon sellers, and provides a number of sales-boosting additional features, including audience solutions, campaign optimizations, and brand safeguards. But how do these functions work, exactly?
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Beyond Metrics: Navigating the Evolution of Amazon Marketing Cloud
Shannon Curley
Nov 3, 2023
AI & Automation
Beyond Metrics: Navigating the Evolution of Amazon Marketing Cloud
Moving away from traditional metrics like ROAS, TACOS, and ACOS, Amazon embraces a more comprehensive approach, reshaping how brands perceive the effectiveness of their Amazon Ads. At the core of this shift lies the Amazon Marketing Cloud (AMC) – a tool empowering advertisers to delve deeper into the customer’s journey and gain unique insights.
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10 Expert-Level Tips for Selling on Amazon (Beyond Advertising)
Jantzen Russell
Nov 2, 2023
Partner Spotlight
10 Expert-Level Tips for Selling on Amazon (Beyond Advertising)
When considering the challenges of selling on Amazon, sellers often find themselves searching for the next strategic move, while progress may seem elusive. This expert-level guide encourages you to adopt our strategies to enhance your performance on Amazon.
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Amazon Reimbursements: A Seller’s Guide to Getting Paid Faster
Shannon Curley
Nov 2, 2023
For Your Business
Amazon Reimbursements: A Seller’s Guide to Getting Paid Faster
Amazon owes 99% of FBA sellers money. How do you know if Amazon owes you a reimbursement, and how can you get your money back faster?
See Article
Amazon Holiday Sales: How Can AI Help Boost Your Profits This Season?
David McDaniel
Oct 31, 2023
AI & Automation
Amazon Holiday Sales: How Can AI Help Boost Your Profits This Season?
Did you realize this is the first peak Amazon holiday season following the AI explosion of earlier this year? What the presence of this incredible new technology will mean for Amazon sellers has yet to be seen, but we predict that those who get ahead will stay ahead – during the holidays and beyond.
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News from the Amazon
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news, updates, trends, and more.
Top 5 Amazon Seller Reads this Week: Issue #217
Carbon6 Team
Feb 28, 2025
Newsletters
Top 5 Amazon Seller Reads this Week: Issue #217
Discover how Google's declining search affects advertisers, Amazon's AI push vs Walmart, TikTok's 'Most Loved' badge, X's AI-generated ads, and more.
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Top 5 Amazon Seller Reads this Week: Issue #216
Carbon6 Team
Feb 21, 2025
Newsletters
Top 5 Amazon Seller Reads this Week: Issue #216
Price increases loom as US-China tensions rise. Plus, Walmart's seller shift, Amazon kills Inspire, and why Buy with Prime adoption signals growth.
See Article
Top 5 Amazon Seller Reads this Week: Issue #215
Carbon6 Team
Feb 14, 2025
Newsletters
Top 5 Amazon Seller Reads this Week: Issue #215
Amazon testing DTC site traffic, TikTok launches subscription model, sellers hit 62% share, ad revenue reaches $17.3B, and Q-commerc debuts in India.
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